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WHY GOOD IMAGERY IS PARAMOUNT TO THE SUCCESS OF YOUR WEBSITE

Picture this: you’ve been invited to participate in a prestigious trade exhibition. Throughout the course of the weekend, you’re likely to see hundreds, if not thousands, of potential customers. This could bring an abundance of new work your way, and boost your career substantially.

Naturally, it’s essential that you look smart and professional because you need to leave a lasting impression on potential customers so they remember your brand and associate it with high-quality products or services.

Your appearance is, therefore, paramount to your success.

So would you prepare yourself by going to a clothing retailer and choosing an outfit that’s smart, memorable and professional? Or would you buy some material and quickly run up an outfit, despite having no tailoring experience at all

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OUR FAVOURITE STOCK PHOTOGRAPHY SITES

Photography is an integral element of great web design, and the images you choose to represent your company or brand play a massive part in how it’s perceived by others.

Obviously, custom photography is preferable to choosing stock photos, but it isn’t always realistic due to budget and time constraints, or if your website needs a lot of imagery. So you need to turn to stock photography.

STOCK PHOTOGRAPHY

Stock photography is a database of images that have been licensed for specific uses. Many stock photography sites use professional photographers to supply their images, so you can get quality photographs – it’s just that these images haven’t been taken specifically for your website.

Stock photography often gets a bad name, and in some cases rightly so – chee

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11 WAYS TO IMPROVE CONVERSIONS ON YOUR WOOCOMMERCE STORE

WooCommerce has changed the face of eCommerce on WordPress sites, so it’s little surprise that the first WooConf in San Francisco was a resounding success. Held shortly after WooCommerce announced it has passed 5 million downloads, the conference was dedicated to store owners and WordPress developers, and aimed at improving their knowledge of WooCommerce and eCommerce in general.

One talk that particularly stood out was by David de Boer, an entrepreneur and speaker who specialises in online payments. He stated that while businesses are repeatedly advised to ‘test, test, test’ in order to improve conversions, most SMEs simply don’t have the time, mone

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THEME MODIFICATIONS: A PRACTICAL BUSINESS SOLUTION

Today your online presence can make or break your business, so it’s important to make the right decisions when it comes to the design and functionality of your website. An increasing number of people are turning to WordPress as a cost-effective CMS, but should you always opt for a bespoke theme or can you still stand out from the crowd by modifying an existing theme?

As professional developers, our client base ranges from start-ups to multinational corporations so naturally the range and cost of services that we offer varies from client to client, but we are able to build websites to suit most budgets.

In our experience, there is no right or wrong answer over whether you should opt for a bespoke solution or modify an existing theme. There are occasions when only a bespoke so

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6 STEPS TO A SUCCESSFUL CLIENT–AGENCY RELATIONSHIP

Working with a third party, like a web design agency, can be extremely rewarding for a brand or business. When a true partnership is established, creative ideas will flow freely as both parties strive to produce their best work.

But like any relationship, a digital partnership between client and agency is a two-way street that needs constant attention to ensure success. Sustaining harmony can be a balancing act with so many different personalities involved, each with their own ideas and opinions.

When a relationship goes wrong, a client can be left frustrated that they’re not making the most of the agency’s talents, while an agency can be confused by the seemingly conflicting demands of their client.

To help you out, we’ve put together six vital steps to

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7 REASONS YOUR COMPANY NEEDS AN ONLINE KNOWLEDGE BASE

Savvy businesses know that excellent customer service is the key to helping them stand out, head and shoulders, above their main competitors. But how can businesses improve the quality of their customer service while keeping costs low?

One solution, which has the ability to improve customer satisfaction and boost staff efficiency, is to build an online knowledge base.

WHAT IS A KNOWLEDGE BASE?

An online knowledge base has many benefits to customers and staff alike. It has a variety of different uses, but in general is a place where information can be organised and stored, shared and searched.

The range of knowledge bases far exceeds simple FAQs, although that is an essential element of them – they can contain how-to articles, troubleshooting information, manuals, useful updates, and mu

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DOES YOUR HOMEPAGE REALLY NEED AN IMAGE SLIDER?

Image sliders continue to be a hot topic of debate amongst web designers. And the general consensus is mostly bad. These irritating merry-go-rounds (also known as carousels or rotating offers) appear to have slid from a mild irritation to a virulent hatred over the last year or so.

So why are people so anti-image sliders, and is there ever a good reason to use one on your homepage?

THE FAD OF THE CAROUSEL

If they’re so contentious why we bother using them at all?

Firstly, they’re an easy way out. Imagine a planning meeting for a company that’s working on a new website. There’s a variety of different departments and managers involved in the meeting and each thinks that their message/product/service is themost important element of the business. Cue a rabble of egos all vyin

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Alternatives to Using a Slider for Better Home Page Conversions

The question of whether to use a slider on a home page can get people really riled up. It’s like arguing about the direction the toilet paper should be facing.

In doing a Google search, you’ll come across many articles that argue against it, based on conversion tests. Here are the reasons why you would not want to use sliders on a website:

  • No one uses them
  • They slow down your site, which is bad for SEO
  • They create excuses for sparse content and thus, bad SEO
  • They create excuses to use Flash (what?!)
  • They force users to scroll to find the point of your website
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7 WAYS TO TURN WEBSITE VISITORS INTO CUSTOMERS

Let’s face it, getting lots of traffic to your website is awesome. We all love it. But generating traffic can be expensive and time-consuming.

Too many business owners focus on generating a steady flow of traffic to their websites, then sit back and hope for the best. However, it is possible to increase your website sales and conversions phenomenally without spending another penny on generating traffic, as long as you concentrate on your conversion rate optimisation.

To help you out, we’ve put together a list of the seven most effective ways to turn your website visitors into customers.

1. FIND OUT WHAT YOUR CUSTOMERS WANT

It’s a simple concept, but an effective one. As a business, you will know who your target audience are. Finding out exactly what they w

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10 WAYS TO PROMOTE YOUR ONLINE STORE

Running an online store can be a challenge. The popularity of online stores has resulted in an overwhelming choice for consumers, so if you don’t actively promote your store it will get lost in the internet wilderness without any customers.

Fortunately, with a little hard work, planning and creativity, you can generate targeted traffic to your store and start to smash your sales targets.

To help you out, we’ve put together a list of 10 effective ways to promote your online store.

1. TARGETED ADVERTISING

The beauty of using digital media for your online marketing is that you gain the ability to reach the right people, with the right message, at the right time. There are several different platforms for targeted ads, including Google Adwords, Facebook Ads, and Pinte

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